We have left the delicious fibre in this juice, it is not filtered. Shake the bottle to stir up the bits of apple. Made from our fresh apples and no added water or sugar. Definitely no concentrate in this, its just fresh juice. Our cloudy juice has a long shelf life and doesnt need to be put in the fridge until you open it! We make it in small batches and sell fresh so you will find it will keep well before opening. Once opened then please keep it in the fridge.